Formation of a strategy for the development of the company's competitive potential
https://doi.org/10.25206/2542-0488-2025-10-3-158-164
EDN: CHJGKE
Abstract
In the context of increasing competition, the development of a strategy for developing the competitive potential of an enterprise is becoming an important tool for ensuring sustainability and market leadership. The research is devoted to the systematization of the process of forming this strategy, covering the analytical, formative, implementation and control stages. Analyzing the hierarchy of strategies and the stages of formation of the competitive potential of the enterprise, the work reveals their role in increasing competitiveness. Special attention is paid to the integration of stakeholder analysis and diagnostics of competitive potential, which distinguishes the proposed approach from traditional ones, strengthening the validity of strategic decisions and helping to strengthen the market positions of enterprises.
About the Authors
E. S. Zorina
V. I. Vernadsky Crimean Federal University
Russian Federation
Russian Federation
Zorina Elizaveta Sergeevna, Master’s Student of the Э-м-о-233 group, Institute of Economics and Management
AuthorID (RSCI): 1292879
Simferopol, Republic of Crimea
A. O. Kaminskaya
V. I. Vernadsky Crimean Federal University
Russian Federation
Russian Federation
Kaminskaya Anna Olegovna, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Enterprise Economics Department, Institute of Economics and Management
AuthorID (RSCI): 832795
ResearcherID: GOK-0988-2022
Simferopol, Republic of Crimea
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Review
For citations:
Zorina E.S., Kaminskaya A.O. Formation of a strategy for the development of the company's competitive potential. Omsk Scientific Bulletin. Series Society. History. Modernity. 2025;10(3):158-164. (In Russ.) https://doi.org/10.25206/2542-0488-2025-10-3-158-164. EDN: CHJGKE
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