Analysis and characterization of promising formats of Russian retail
https://doi.org/10.25206/2542-0488-2025-10-3-143-152
EDN: LLCCVS
Abstract
Currently, microformats (or ultra-convenience) with the 20 % market share are of considerable interest to major market players. At the end of 2024 consumer behavior began to change and resulted in a slowdown of traffic growth with a focus on the low price segment, while maintaining the dynamics of retailers and channels offering an expanded range. The purpose of the research is to explore promising formats of domestic retail, as well as to identify factors contributing to their further development. The authors use theoretical approaches to the terminological understanding of the trade organizations format and present the trade formats classification. The features of modern formats of retail trade organizations and the main directions of their development are revealed. Moreover, the authors identify the factors influencing the development of modern trading formats. The scientific novelty of the research concludes in the systematization of modern trade formats of the digital economy. Special attention is paid to online trading as the most dynamically developing and demanded format of modern trade.
About the Authors
N. M. Suray
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Suray Natalya Mikhailovna, Candidate of Technical Sciences, Associate Professor, Associate Professor of the Advertising, Public Relations and Design Department
AuthorID (RSCI): 728990
AuthorID (SCOPUS): 57203877622
Researcher ID: AAU-3562-2021
Moscow
V. P. Babarykin
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Babarykin Vitaly Pavlovich, Deputy Head of the Higher School of Creative Industries, Head of the Advertising, Public Relations and Design Department
AuthorID (RSCI): 1271997
Moscow
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For citations:
Suray N.M., Babarykin V.P. Analysis and characterization of promising formats of Russian retail. Omsk Scientific Bulletin. Series Society. History. Modernity. 2025;10(3):143-152. (In Russ.) https://doi.org/10.25206/2542-0488-2025-10-3-143-152. EDN: LLCCVS
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