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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sohimo</journal-id><journal-title-group><journal-title xml:lang="ru">Омский научный вестник. Серия "Общество. История. Современность"</journal-title><trans-title-group xml:lang="en"><trans-title>Omsk Scientific Bulletin. Series Society. History. Modernity</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2542-0488</issn><issn pub-type="epub">2541-7983</issn><publisher><publisher-name>Омский государственный технический университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25206/2542-0488-2024-9-4-110-116</article-id><article-id custom-type="edn" pub-id-type="custom">RSJXBK</article-id><article-id custom-type="elpub" pub-id-type="custom">sohimo-69</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMY</subject></subj-group></article-categories><title-group><article-title>Инструменты современного менеджмента</article-title><trans-title-group xml:lang="en"><trans-title>Tools of modern management</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3101-7388</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Растова</surname><given-names>Ю. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Rastova</surname><given-names>Yu. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Растова Юлия Ивановна, доктор экономических наук, профессор, профессор кафедры менеджмента и инноваций </p><p>AuthorID (РИНЦ): 419042; </p><p>AuthorID (SCOPUS): 57193735649; </p><p>ResearcherID:  O-1963-2017 </p><p>г. Санкт-Петербург</p></bio><bio xml:lang="en"><p>Rastova Yuliya Ivanovna, Doctor of Economic Sciences, Professor of Management and Innovation Department</p><p>AuthorID (RSCI): 419042; </p><p>AuthorID (SCOPUS): 57193735649; </p><p>ResearcherID:  O-1963-2017</p><p>Saint Petersburg</p><p> </p><p> </p></bio><email xlink:type="simple">rastova.yu@unecon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Смоленский</surname><given-names>В. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Smolensky</surname><given-names>V. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Смоленский Валентин Валентинович, магистрант направления 38.04.02 Менеджмент, программа «Стратегическое корпоративное управление»</p><p>г. Санкт-Петербург</p></bio><bio xml:lang="en"><p>Smolensky Valentin Valentinovich, Undergraduate Student of the direction 38.04.02 Management, program «Strategic  Corporate  Management»</p><p>Saint  Petersburg </p></bio><email xlink:type="simple">valentine.smolensky@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный экономический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Saint Petersburg State University of Economics</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>30</day><month>12</month><year>2024</year></pub-date><volume>9</volume><issue>4</issue><fpage>110</fpage><lpage>116</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Растова Ю.И., Смоленский В.В., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Растова Ю.И., Смоленский В.В.</copyright-holder><copyright-holder xml:lang="en">Rastova Y.I., Smolensky V.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ois.omgtu.ru/jour/article/view/69">https://ois.omgtu.ru/jour/article/view/69</self-uri><abstract><p>В статье на основе результатов периодически публикуемых отчетов «Management Tools &amp; Trends» консалтинговой компании «Bain &amp; Company» рассматриваются тенденции в области применения инструментов менеджмента, отражающие реалии текущего бизнес-ландшафта. Сделан вывод, что компании в условиях непредсказуемости внешней среды последовательно ведут работу по поиску и апробации эффективных инструментов управления, а перед научным сообществом стоит задача активнее исследовать результаты этих усилий, образующиеся тренды, а также инициировать долгосрочные стратегические изменения.</p></abstract><trans-abstract xml:lang="en"><p>The article based on the results of periodically published reports «Management Tools &amp; Trends» by the consulting company «Bain &amp; Company» examines trends in the field of application of management tools reflecting the realities of the current business landscape. It is concluded that in the conditions of unpredictability of the external environment, companies are consistently working to find and test effective management tools, and the scientific community is faced with the task of more actively studying the results of these efforts, emerging trends, and initiating longterm strategic changes.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>менеджмент</kwd><kwd>инструменты менеджмента</kwd><kwd>организационные рутины</kwd><kwd>стратегическое управление</kwd><kwd>цифровая трансформация</kwd><kwd>распространенность</kwd><kwd>эффективность</kwd><kwd>тенденции</kwd></kwd-group><kwd-group xml:lang="en"><kwd>management</kwd><kwd>management tools</kwd><kwd>organizational routines</kwd><kwd>strategic management</kwd><kwd>digital transformation</kwd><kwd>prevalence</kwd><kwd>efficiency</kwd><kwd>trends</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Винарик В. 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